Motivation for studying MICM Communication, as a field has always fascinated me right from my high school days. At undergraduate I studied Mass Communication and specialized in Public Relations. The emphasis of my studies was to understand the fundamental principles of communication and what entails it so that the knowledge attained would help me create a positive impact in the community I live in given the fact that Corporate Communication is not given much value.
For the past four years I have been a Public Relations Practitioner dealing with corporate and marketing communication. I have mainly dealt with establishing, maintaining and sustaining a positive image of an institution as well as putting up it’s corporate identity. In a world that is growing ever closer, where organizations are becoming bigger and more multi-national, it is increasingly difficult and important for organizations to communicate effectively with all their stakeholders given the fact that technology has continuously increased these challenges.
Given this situation, organizations have an increasing demand of people who not only understand this but can also devise and manage communication hence the need to further develop my career by seeking an opportunity to enroll in the Master’s in International Communication Management in your reputable Institution which provides an ample scope to prove one’s ability, competence and Intelligence. Studying a Master’s in International Communication Management best suites my career development because it offers course subjects that are specifically related to my area of interest.
I am very much interested in the fact that this course is designed to develop communication managers who can research, develop, implement and manage complex communication strategies on a global scale. Conducting a postgraduate and research in this field will improve and increase my knowledge and practical experience on cultural differences, economics and ethics , effective leadership, public speaking, as well as conflict management these being some of the skills offered. Having this knowledge will allow me to better understand what it entails to be a clean and knowledge based economy as is our country’s goal.
With all the uncertainty and changes within the world, political, economic, and technological, I believe that management must have a solid understanding, supported by a strong academic foundation, of how to guide companies through these challenging times. No education is complete without experience. Armed with a solid understanding of academic principles, I can begin my career where I will add to my experience. Because I will be well versed in the theory, I will be able to adapt and modify the theoretical constructs as required in order to meet my company’s needs.
I fully recognize that our political, economic, and technological environments are constantly changing, and thus management needs to be able to adapt quickly and accurately to the new conditions if the company is to survive, let alone prosper. I believe obtaining a Master’s Degree in International Communication Management will provide the necessary background for me to be able to anticipate and react to ever-changing environments. I look forward to you helping me further my career. Sincerely