Advertising and Kodak

A company like Kodak could figure out which product is selling a lot Of which is not selling and ramp up production or Cut don production. Kodak could also market to specific age groups or specific regions with the information they gather from purchases. An entity would be a customers name, and the attributes would be their address, purchase history. An entity could also be an age group. Attributes could include specific age, where they are from, what they purchase, what they would like to purchase.

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The profile of buyers for Kodak CLC 30 multi-function printer can be fraternities from that of people who purchase soda’s more advanced esp. office 61 50 printer. Armed with that information Kodak is able to target each type of customer more precisely with its retail packaging, product descriptions, and advertising placements. Instead of advertising its entire ink-jet printer in a broad publication, Kodak will target prospective 6150 buyers through a lower-cost combination of print ads in niche magazines, web banner ads on selected sits, and e-mail lists of small-office or home-office owners.